Project Overview
Solaris Energy Solutions had everything a B2B company needs to win new business — a strong product, a credible track record, a clear value proposition, and a sales team with the skills to close deals once they were in front of the right people. What they did not have was a digital marketing operation capable of reliably putting them in front of those people.
They were spending a meaningful five-figure monthly budget across paid search and paid social channels. The return on that spending was, by any honest assessment, poor. Leads were coming in sporadically rather than consistently, the quality of those leads was unpredictable, and the sales team had developed a deep skepticism about marketing's ability to contribute meaningfully to pipeline — a sentiment that was creating organizational tension and making it increasingly difficult for the marketing team to justify the budget they were working with.
The Challenge
The seven-week timeline created a specific challenge that shaped everything about how our company approached this engagement: we needed to produce results fast enough to rebuild internal confidence in digital marketing while simultaneously doing the foundational strategic work that would make those results sustainable over the long term. Quick wins that did not build toward something durable would not serve Solaris well. Solid long-term foundations that took too long to show results would not rebuild the organizational trust that the team needed.
Balancing those two imperatives required a precise prioritization of what to fix first, a ruthless focus on the changes most likely to move performance metrics quickly, and a clear communication plan to keep Solaris's leadership informed and appropriately expectant throughout the engagement.
Our Approach
Our company dedicated the entire first week to audit and diagnosis — a comprehensive review of every active campaign, every audience segment, every ad creative, every landing page, and the complete conversion tracking setup. We approached this audit with no assumptions and no attachment to preserving anything that was not demonstrably working.
What We Delivered
Our company delivered a fully restructured paid search account, a rebuilt paid social strategy with complete audience segmentation and creative frameworks, six dedicated campaign landing pages, a rebuilt conversion tracking and attribution setup, a comprehensive campaign performance dashboard giving Solaris's team real-time visibility into every metric that mattered, and a campaign management playbook documenting every decision made during the rebuild so that Solaris's team understood the system they had inherited and could make informed decisions about it going forward.
Monthly performance reporting was restructured entirely — moving away from platform vanity metrics toward a reporting format built around the business outcomes Solaris's leadership cared about: qualified leads generated, cost per qualified lead, opportunities created, pipeline value influenced, and return on ad spend calculated against actual revenue rather than modeled estimates.
The Outcome
By the end of the seven-week engagement, the results were significant and measurable across every metric that mattered. Cost per qualified lead dropped by 48% compared to the pre-engagement baseline. Total qualified leads generated from digital channels more than doubled compared to the equivalent period in the previous quarter, despite no increase in the monthly media budget. The sales team — who had entered the engagement skeptical and, in at least one case, openly dismissive of marketing's contribution — became the most vocal internal advocates for increasing the digital investment.
"AI agents helped us automate repetitive work, improve response times, and give our team more time to focus on strategic initiatives."
Ethan Brooks
Head of Operations, NovaFlow
